BK MAKES A HANDED BREADED CHICKEN SANDWICH, THE NEWEST ENTRANT TO CHICKEN SANDWICH WARS

BK Makes a Handed Breaded Chicken Sandwich, The Newest Entrant to Chicken Sandwich Wars

BK Makes a Handed Breaded Chicken Sandwich, The Newest Entrant to Chicken Sandwich Wars

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Burger King now announced it’s on deck with its contender inside the so-named “rooster sandwich wars” that have captivated fast food stuff people due to the fact Popeyes famously tweeted “… y’all good?” at Chick-fil-A in August 2019.

What that tweet did was very little in need of historic for the restaurant sector, sending test kitchens into overdrive on the lookout for an ideal competitor to capture a number of Popeyes’ magic–magic that spiked the chain’s sales by about forty% generally right away.

Popeyes’ revenue have considering the fact that corrected somewhat, though the brand usually remains encountering very a robust tailwind from this singular start. The sandwich has incited unit progress, peripheral menu improvements and a number of other copycats hoping read more to replicate several of that results.

Why wouldn’t Burger King wish to be amid Individuals copycats? Popeyes, In any case, has about 2,five hundred units domestically and also the need for hen sandwiches clearly proves there loads of chance remaining outside of that footprint.

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